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172 results

151. Glossary

     Server-Side Tagging (Server-Side Tracking)

     Server-side tagging moves the processing of tracking data out of the user's browser and into your own server container, usually run on Google Cloud (Cloud Run or App Engine). Instead of many …

     glossar › analytics-conversion-optimierung › server-side-tagging
152. Glossary

     Service (schema.org)

     The schema.org type Service structures service offerings of every kind and makes details of scope, prices, target audience, place of delivery and ratings readable for search engines.

     glossar › strukturierte-daten › service
153. Glossary

     Skip Links

     Skip links are hidden navigation links, usually at the top of a page, that let keyboard users jump straight to the main content without tabbing through the menu, header and repeated layout e …

     glossar › digitale-barrierefreiheit › skip-links
154. Glossary

     Social Commerce

     Social commerce is the purchase of products directly inside social networks such as Instagram, TikTok or Pinterest, without users having to leave the app. It merges content discovery, commun …

     glossar › ecommerce-social-commerce-seo › social-commerce
155. Glossary

     Social Media Strategy

     A social media strategy sets out in writing which goals a company pursues on social networks, which audiences it wants to reach there, which channels it maintains and how it measures success …

     glossar › social-media-community › social-media-strategie
156. Glossary

     Social Search (Search Within Social Networks)

     Social search refers to searching inside social networks, where users type terms directly into the platform's own search function instead of using a search engine. Results are drawn from pro …

     glossar › social-media-community › social-search
157. Glossary

     Story Formats (Ephemeral Content)

     Story formats are posts on social networks that remain visible only for a limited period, usually twenty-four hours, and appear separately from the regular feed at the top of the screen. The …

     glossar › social-media-community › story-formate
158. Glossary

     Storytelling (Content Marketing)

     Storytelling in marketing means conveying information through a narrative structure – characters, conflict, resolution – instead of a plain list of facts, which makes content more memorable …

     glossar › content-marketing-redaktion › storytelling
159. Glossary

     Tabindex

     The tabindex attribute controls the order in which elements receive focus via the tab key, and it is essential for accessible interfaces because many people navigate by keyboard alone – rele …

     glossar › digitale-barrierefreiheit › tabindex
160. Glossary

     TikTok Shop

     TikTok Shop is the e-commerce function of TikTok, through which brands and creators sell products in shoppable videos, live streams and a dedicated shop tab. It has been active in Germany si …

     glossar › ecommerce-social-commerce-seo › tiktok-shop