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  1. Glossary

    EU Digital Product Passport (DPP) & Product Data SEO

    The Digital Product Passport (DPP) is a machine-readable data record, usually retrieved through a QR code, covering the origin, material composition, repairability and disposal of a product. …

    glossar › ecommerce-social-commerce-seo › eu-digitaler-produktpass-ecommerce
  2. Glossary

    EU Hosting (Data Residency)

    EU hosting means operating servers and storing data within the European Union or the European Economic Area, in order to avoid transferring data to third countries with a potentially lower l …

    glossar › datenschutz-recht › eu-hosting
  3. Glossary

    EU-US Data Privacy Framework (Adequacy Decision)

    The EU-US Data Privacy Framework (DPF) is the European Commission adequacy decision that has, since July 2023, allowed transfers of personal data to certified US companies without extra safe …

    glossar › datenschutz-recht › eu-us-data-privacy-framework
  4. Glossary

    Event (schema.org)

    The schema.org type Event structures events such as concerts, webinars, workshops, trade fairs or courses and makes it easier for search engines to interpret the date, location, price and mo …

    glossar › strukturierte-daten › event
  5. Glossary

    Evergreen Content

    Evergreen content is content that stays relevant and useful long after publication without needing frequent updates, in contrast to time-bound news or trend-driven material that dates quickl …

    glossar › content-marketing-redaktion › evergreen-content
  6. Glossary

    Faceted Navigation & SEO

    Faceted navigation is the set of filters in online shops that let users narrow product listings by attributes such as colour, size or price. Because every filter combination can technically …

    glossar › ecommerce-social-commerce-seo › facettennavigation-seo
  7. Glossary

    FAQPage (schema.org)

    The FAQPage schema is a schema.org format for marking up genuine question-and-answer pairs that are visible on the page, so that search engines and AI systems can read them.

    glossar › strukturierte-daten › faqpage
  8. Glossary

    Favicon & Touch Icon

    A favicon is the small symbol that represents a website in browser tabs, bookmarks and search results, while a touch icon is a larger version of it used when a page is saved to a mobile home …

    glossar › web-performance-technik › favicon-touch-icon
  9. Glossary

    Featured Snippet

    A featured snippet is a highlighted extract from a web page that Google displays above the classic organic search results, in order to answer a query directly with text, a list or a table ta …

    glossar › seo-content › featured-snippet
  10. Glossary

    Feed Algorithm

    A feed algorithm is the ranking system of a social media platform that selects and orders which posts a given user is shown. It draws on signals such as past behaviour, the relationship to t …

    glossar › social-media-community › feed-algorithmus