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101. Glossary

     Keyword Cannibalisation

     Keyword cannibalisation occurs when several pages on the same website are optimised for the same keyword and therefore compete against each other in search results instead of against externa …

     glossar › seo-content › keyword-kannibalisierung
102. Glossary

     Keyword Research

     Keyword research is the systematic process of identifying the search terms an audience actually uses, together with search volume, competition and the underlying search intent. The results f …

     glossar › seo-content › keyword-recherche
103. Glossary

     Lazy Loading

     Lazy loading is a technique in which images, videos or other resources are loaded only shortly before they enter the visible area of the screen, instead of loading all of a page's content im …

     glossar › web-performance-technik › lazy-loading
104. Glossary

     LCP (Largest Contentful Paint)

     Largest Contentful Paint (LCP) measures how long it takes for the largest visible content element on a page – usually a hero image or a headline – to render completely, and Google uses it as …

     glossar › web-performance-technik › lcp
105. Glossary

     Legal Notice Requirement (Impressum)

     The legal notice requirement (Impressum) obliges website operators with a commercial offering to make certain mandatory details easy to find and permanently available: name, address, a means …

     glossar › datenschutz-recht › impressumspflicht
106. Glossary

     LLM (Large Language Model)

     A large language model (LLM) is an AI model trained on vast amounts of text that understands language on the basis of learned statistical patterns and can itself generate coherent, context-a …

     glossar › kuenstliche-intelligenz › llm
107. Glossary

     llms.txt

     llms.txt is a proposed, publicly accessible text file in a website's root directory that summarises for AI systems, in a simple structured form, which content and subpages are particularly r …

     glossar › seo-content › llms-txt
108. Glossary

     Local AI (On-Premise AI)

     Local AI (on-premise AI) refers to AI models that run on a company's own hardware instead of in an external provider's cloud – using tools such as Ollama, for example – so that data never le …

     glossar › kuenstliche-intelligenz › lokale-ki
109. Glossary

     Local Pack (Local 3-Pack)

     Local Pack is the industry term for the group of local listings that Google shows together with a map at the top of the results page for location-related queries, above the classic organic l …

     glossar › local-seo-sichtbarkeit › local-pack
110. Glossary

     Local SEO

     Local SEO covers every measure that optimises a company's online presence for geographically relevant searches – "near me" queries or searches naming a town or region – combining the Google …

     glossar › local-seo-sichtbarkeit › local-seo