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101. Glossary

     Conversion Rate Optimisation (CRO)

     Conversion rate optimisation (CRO) is the systematic process of increasing the share of website visitors who complete a desired action – buying, enquiring or signing up. CRO relies on analyt …

     glossar › analytics-conversion-optimierung › conversion-rate-optimierung
102. Glossary

     Conversion Tracking

     Conversion tracking is the technical recording of whether and how often users complete a desired action, such as a purchase, a contact form or a newsletter sign-up. The data usually comes fr …

     glossar › analytics-conversion-optimierung › conversion-tracking
103. Glossary

     Conversion Value Rules (Google Ads)

     Conversion Value Rules are a Google Ads feature that lets advertisers adjust the value of conversions that have already been recorded, in real time, by location, audience or device type. Ins …

     glossar › analytics-conversion-optimierung › conversion-value-rules
104. Glossary

     Conversion-Optimised Product Descriptions

     Conversion-optimised product descriptions combine search-relevant keywords with a concrete statement of benefit, so that the text is both found and persuasive. They answer the typical purcha …

     glossar › ecommerce-social-commerce-seo › conversion-optimierte-produktbeschreibungen
105. Glossary

     Conversions API (CAPI) – Meta & TikTok Server-Side Events

     The Conversions API (CAPI) is the server-side interface from Meta and TikTok that sends conversion events directly from a website's server to the advertising platform, either alongside or in …

     glossar › analytics-conversion-optimierung › conversions-api-meta-tiktok
106. Glossary

     Cookie Banner

     A cookie banner is the notice that informs website visitors about the cookies in use when they first arrive and asks for their consent before any cookies that are not strictly necessary may …

     glossar › datenschutz-recht › cookie-banner
107. Glossary

     Copyright in Design Work

     Copyright protects design work where it constitutes an original intellectual creation under the Austrian Copyright Act. The author is always the person who created the work, and copyright it …

     glossar › grafik-design-marke › urheberrecht-an-designleistungen
108. Glossary

     Core Web Vitals

     Core Web Vitals are three metrics defined by Google for the user experience of a web page – load time (Largest Contentful Paint), visual stability (Cumulative Layout Shift) and interaction r …

     glossar › seo-content › core-web-vitals
109. Glossary

     Corporate Design (Visual Identity)

     Corporate design is a company's visual identity: the binding combination of logo, colours, typefaces, imagery and layout rules applied consistently across every channel. It is the visible la …

     glossar › grafik-design-marke › corporate-design
110. Glossary

     Course (schema.org)

     The schema.org type Course structures educational offerings such as courses, seminars and training programmes, and makes details of content, provider and delivery readable for search engines …

     glossar › strukturierte-daten › course