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91. Glossary

    Content Repurposing

    Content repurposing means adapting a single piece of content into several different formats or channels, turning a blog article into a social media carousel, a short video script or a newsle …

    glossar › content-marketing-redaktion › content-repurposing
92. Glossary

    Content ROI (Measuring Success)

    Content ROI is the practice of setting the business return of content marketing activity – traffic, leads, conversions or brand effect – against the time and cost invested in producing and d …

    glossar › content-marketing-redaktion › content-roi
93. Glossary

    Content Silo Structure

    A content silo structure is an organising principle that groups website content into thematically distinct clusters ("silos") through navigation, URL hierarchy or deliberate internal linking …

    glossar › content-marketing-redaktion › content-silo-struktur
94. Glossary

    Content Strategy

    A content strategy is the overarching plan that defines why, for whom and with which goals a company creates and distributes content – it connects business objectives with specific topics, f …

    glossar › content-marketing-redaktion › content-strategie
95. Glossary

    Context Engineering

    Context engineering is the systematic management of all the information made available to an AI model or AI agent: system instructions, retrieval results (RAG), tool outputs, short-term and …

    glossar › kuenstliche-intelligenz › context-engineering
96. Glossary

    Context Window

    The context window is the maximum amount of text, measured in tokens, that a language model can process at one time – including the input (prompt and documents) and the generated response.

    glossar › kuenstliche-intelligenz › kontextfenster
97. Glossary

    Contrast Ratio

    Contrast ratio describes the calculated difference in luminance between two colours. At level AA, WCAG requires at least 4.5:1 for text and 3:1 for large text (success criterion 1.4.3), and …

    glossar › digitale-barrierefreiheit › kontrastverhaeltnis
98. Glossary

    Controller vs Processor

    The GDPR distinguishes between the controller, who decides on the purposes and means of processing (Article 4(7)), and the processor, who handles personal data only on the controller's instr …

    glossar › datenschutz-recht › verantwortlicher-auftragsverarbeiter
99. Glossary

    Conversational Search (AI Search Assistants)

    Conversational search describes multi-step dialogues with AI search assistants, in which people can follow up, refine or ask questions back in natural language, instead of entering isolated …

    glossar › kuenstliche-intelligenz › konversationelle-suche
100. Glossary

     Conversion Funnel (Funnel Analysis)

     A conversion funnel maps the typical sequence of steps users pass through on the way to a target action, for example from the product page through the basket to the completed purchase. Funne …

     glossar › analytics-conversion-optimierung › conversion-funnel