Title Tag
The title tag is an HTML element in the head of a web page that defines the page title; it appears as the clickable headline in search results, in the browser tab and often as the link text in AI answers and social media previews.
In practice
A good title tag is unique per page, names the main topic as far forward as possible and stays short enough to be shown in full. Google specifies no character count for this: the title link is truncated according to the available display width, not by characters. In our own editorial work we therefore use a house guideline of roughly 60 characters, or around 500 to 580 pixels – our own convention, not a Google requirement. Google frequently rewrites weak or unsuitable title tags in the search results automatically.