Internal Linking
Internal linking refers to hyperlinks that point from one page of a website to another page on the same website, making thematically related content accessible to readers and search engines alike.
In practice
Well-placed internal links guide readers to relevant follow-up content, help crawlers find pages buried deep in the structure, and steer relevance and link signals towards the subpages that matter commercially. Meaningful anchor text – rather than “click here” – gives search engines additional topical context.