Jochen Zizka
Jochen Zizka is Managing Director and the main point of contact at FINK Brot in Vienna. He combines strategic project framing with online marketing, SEO and the conception of data-minimising, accessible websites.
What Jochen Zizka is responsible for
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Strategy and priorities
He clarifies which problem a website or SEO measure should solve, which dependencies exist and what should be implemented first.
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Content and discoverability
He aligns search intent, site structure, editorial content and structured data so that people and machines receive the same clear statements.
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Website conception
He translates requirements for privacy, accessibility, editing and performance into a workable site and content architecture.
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Project responsibility
He remains the consistent point of contact, records decisions clearly and says openly when a task would benefit from additional expertise.
What working together looks like
The starting point is not a predetermined solution but a well-defined question. If the aim is “more visibility”, for example, the first task is to establish for which subjects, audiences and locations the company should be discoverable. Pages, content and technical work can then follow in a sensible order.
Jochen explains decisions without unnecessary jargon. Rather than merely recommending “structured data”, he identifies the missing unambiguous information – perhaps the connection between a service, the company providing it and the person responsible. If something has no clear benefit, it does not need to become part of the project.
Limits are part of honest advice. Rankings, mentions in AI answers and business outcomes cannot be guaranteed. Agreements therefore cover concrete work and verifiable deliverables, not promised positions.