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11 results for “SEO”

1. Glossary

   Category Page SEO

   Category page SEO optimises the higher-level listing pages of an online shop, where several products are shown together, for generic search terms with high search volume such as “women’s run …

   glossar › ecommerce-social-commerce-seo › kategorieseiten-seo
2. Glossary

   Faceted Navigation & SEO

   Faceted navigation is the set of filters in online shops that let users narrow product listings by attributes such as colour, size or price. Because every filter combination can technically …

   glossar › ecommerce-social-commerce-seo › facettennavigation-seo
3. Glossary

   Local SEO

   Local SEO covers every measure that optimises a company's online presence for geographically relevant searches – "near me" queries or searches naming a town or region – combining the Google …

   glossar › local-seo-sichtbarkeit › local-seo
4. Glossary

   Product Page SEO

   Product page SEO optimises individual product detail pages for search engines and AI search assistants, so that they rank for relevant queries and persuade users to buy. It covers unambiguou …

   glossar › ecommerce-social-commerce-seo › produktseiten-seo
5. Glossary

   Backlink (Link Building)

   A backlink is an incoming link from an external website to your own site, which search engines read as a signal of trust and authority. Link building is the deliberate strategy of acquiring …

   glossar › seo-content › backlink
6. Glossary

   Content Audit

   … website in terms of performance, currency, factual accuracy and SEO potential. On the basis of this analysis, a decision is taken for each page: keep it, revise it, merge it with other conte …

   glossar › seo-content › content-audit
7. Glossary

   HowTo (schema.org)

   The schema.org type HowTo is used to mark up step-by-step instructions in a structured way. It brings practically no visibility in Google Search any more, since Google discontinued the corre …

   glossar › strukturierte-daten › howto
8. Glossary

   Keyword Research

   … underlying search intent. The results form the basis of content and SEO strategies, because they show which topics and phrasings genuinely matter to that audience.

   glossar › seo-content › keyword-recherche
9. Glossary

   LocalBusiness (schema.org)

   LocalBusiness is a schema.org type used to mark up the core information about a local business – name, address, opening hours, telephone number and categories – in machine-readable form.

   glossar › strukturierte-daten › localbusiness
10. Glossary

    NAP Consistency

    NAP consistency means that the name, address and phone number of a business are given identically on its website, in its Google Business Profile and in every directory listing; contradiction …

    glossar › local-seo-sichtbarkeit › nap-konsistenz