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61. Glossary

    Duplicate Content

    Duplicate content refers to identical or near-identical content reachable under more than one URL — through parameters, print versions, language variants or copied third-party text — which s …

    glossar › seo-content › duplicate-content
62. Glossary

    E-E-A-T

    E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, and describes the criteria Google uses to assess the quality of content and the credibility of the people who …

    glossar › seo-content › e-e-a-t
63. Glossary

    Enhanced Conversions

    Enhanced Conversions is a Google Ads feature that adds hashed first-party data such as email address, phone number or name to existing conversion tracking. The data is encrypted with SHA-256 …

    glossar › analytics-conversion-optimierung › enhanced-conversions
64. Glossary

    EU AI Act (AI Regulation)

    The EU AI Act (Regulation (EU) 2024/1689) is the first comprehensive AI regulation in the world; it classifies AI systems by risk – unacceptable, high, limited and minimal – and imposes grad …

    glossar › kuenstliche-intelligenz › eu-ai-act
65. Glossary

    EU Hosting (Data Residency)

    EU hosting means operating servers and storing data within the European Union or the European Economic Area, in order to avoid transferring data to third countries with a potentially lower l …

    glossar › datenschutz-recht › eu-hosting
66. Glossary

    Event (schema.org)

    The schema.org type Event structures events such as concerts, webinars, workshops, trade fairs or courses and makes it easier for search engines to interpret the date, location, price and mo …

    glossar › strukturierte-daten › event
67. Glossary

    Evergreen Content

    Evergreen content is content that stays relevant and useful long after publication without needing frequent updates, in contrast to time-bound news or trend-driven material that dates quickl …

    glossar › content-marketing-redaktion › evergreen-content
68. Glossary

    Faceted Navigation & SEO

    Faceted navigation is the set of filters in online shops that let users narrow product listings by attributes such as colour, size or price. Because every filter combination can technically …

    glossar › ecommerce-social-commerce-seo › facettennavigation-seo
69. Glossary

    FAQPage (schema.org)

    The FAQPage schema is a schema.org format for marking up genuine question-and-answer pairs that are visible on the page, so that search engines and AI systems can read them.

    glossar › strukturierte-daten › faqpage
70. Glossary

    Featured Snippet

    A featured snippet is a highlighted extract from a web page that Google displays above the classic organic search results, in order to answer a query directly with text, a list or a table ta …

    glossar › seo-content › featured-snippet