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  1. Glossary

    Chatbot

    A chatbot is a dialogue system that communicates with users through text or speech, ranging from simple rule-based systems with predefined answers to AI-assisted chatbots built on large lang …

    glossar › kuenstliche-intelligenz › chatbot
  2. Glossary

    ChatGPT Shopping & Agentic Commerce

    ChatGPT Shopping describes buying through AI chat assistants: users have products suggested to them and increasingly complete the purchase in the chat or through linked merchant apps. The te …

    glossar › ecommerce-social-commerce-seo › chatgpt-shopping-agentic-commerce
  3. Glossary

    Checkout Optimisation

    Checkout optimisation improves the final stage of the ordering process, from basket to confirmation page, in order to reduce abandoned purchases and make completing an order as simple as pos …

    glossar › ecommerce-social-commerce-seo › checkout-optimierung
  4. Glossary

    Choosing Web Hosting

    Choosing web hosting – shared hosting, managed or specialised hosting, or a cloud and CDN-backed solution – determines the basic speed, availability and server response time (TTFB) of a webs …

    glossar › web-performance-technik › hosting-wahl
  5. Glossary

    Chrome UX Report (CrUX)

    The Chrome UX Report (CrUX) is a public dataset from Google that records real usage data from those Chrome users who send usage statistics and sync their browser history. It covers publicly …

    glossar › web-performance-technik › chrome-ux-report
  6. Glossary

    Chunking

    Chunking means splitting longer documents into smaller sections (chunks) that are converted into embeddings individually and made searchable – a central quality factor in RAG systems.

    glossar › kuenstliche-intelligenz › chunking
  7. Glossary

    ClaimReview (Fact-Check Schema)

    ClaimReview is a schema.org data type for marking up fact checks in machine-readable form: it describes the claim reviewed, who made it, the organisation carrying out the check and the verdi …

    glossar › strukturierte-daten › claimreview-schema
  8. Glossary

    Click & Collect – SEO Relevance

    Click & Collect means ordering online and collecting the goods from a physical store, with no delivery charge and no wait for shipping. What matters for search visibility is that the matchin …

    glossar › ecommerce-social-commerce-seo › click-and-collect-seo
  9. Glossary

    Click-Through Rate (CTR)

    The click-through rate (CTR) is the percentage of people who click a search result, an ad or a link, measured against everyone who saw that result (impressions). In organic search the tenden …

    glossar › seo-content › click-through-rate-ctr
  10. Glossary

    CLS (Cumulative Layout Shift)

    Cumulative Layout Shift (CLS) measures unexpected movement of page elements across the entire lifespan of a page – text jumping down because an image above it loads late, for example – and G …

    glossar › web-performance-technik › cls