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391. Glossary

     WCAG

     The WCAG (Web Content Accessibility Guidelines) are the internationally recognised W3C guidelines for accessible web content; across three conformance levels (A, AA, AAA) they define how dig …

     glossar › digitale-barrierefreiheit › wcag
392. Glossary

     Web Font Optimisation (Variable Fonts, Subsetting, font-display)

     Web font optimisation covers all the measures used to deliver embedded typefaces quickly, without layout shifts and at minimal file size. These include subsetting (reducing a font to the cha …

     glossar › web-performance-technik › web-font-optimierung
393. Glossary

     WebPage (schema.org)

     The schema.org type WebPage classifies individual web pages, for example as a home page, search results page, contact page or FAQ page, and thereby tells search engines what kind of page the …

     glossar › strukturierte-daten › webpage
394. Glossary

     WebSite (schema.org) & Sitelinks Search Box

     The schema.org type WebSite describes a website as a whole, with its name and URL. The inherited potentialAction property additionally allows an object of type SearchAction to be attached, d …

     glossar › strukturierte-daten › website-schema
395. Glossary

     Whitepaper

     A whitepaper is a longer, fact-based content format, usually a PDF, that examines a specialist topic or an audience problem in depth and offers well-founded approaches to solving it. Unlike …

     glossar › content-marketing-redaktion › whitepaper
396. Glossary

     Whitespace

     Whitespace is the deliberately empty area between and around design elements: margins, line spacing, and the gaps between paragraphs and blocks. It is not wasted space but the means by which …

     glossar › grafik-design-marke › weissraum
397. Glossary

     Wireframe, Mock-up & Prototype

     A wireframe is a deliberately grey structural draft that settles a page's content and order; a mock-up shows the same page fully designed with colours, typefaces and images; a prototype link …

     glossar › grafik-design-marke › wireframe-mockup-prototyp
398. Glossary

     Withdrawal button (online withdrawal function)

     The withdrawal button is a legally required function that lets consumers withdraw from a contract concluded online directly in the shop or app (section 13a FAGG). The FAGG is the Austrian di …

     glossar › datenschutz-recht › widerrufsbutton
399. Glossary

     XML Sitemap

     An XML sitemap is a machine-readable list of all the relevant URLs on a website that serves search engines as a signpost, helping them find and crawl pages reliably – particularly useful on …

     glossar › seo-content › xml-sitemap
400. Glossary

     Zero-Click Search

     A zero-click search is a query that is already answered directly in the search results – through featured snippets, knowledge panels or AI-generated overviews – so that users no longer have …

     glossar › seo-content › zero-click-search