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351. Glossary

     Standard Contractual Clauses (SCCs)

     Standard Contractual Clauses (SCCs) are model contract terms approved by the European Commission that companies use to put transfers of personal data to countries outside the EU or the EEA …

     glossar › datenschutz-recht › standardvertragsklauseln
352. Glossary

     Store Locator

     A store locator is a branch finder on a retailer's website that lets customers find the nearest branch along with its opening hours, address and often current stock levels. For multi-channel …

     glossar › ecommerce-social-commerce-seo › store-locator
353. Glossary

     Story Formats (Ephemeral Content)

     Story formats are posts on social networks that remain visible only for a limited period, usually twenty-four hours, and are shown separately from the regular feed on those platforms that of …

     glossar › social-media-community › story-formate
354. Glossary

     Storytelling (Content Marketing)

     Storytelling in marketing means conveying information through a narrative structure – characters, conflict, resolution – instead of a plain list of facts, which makes content more memorable …

     glossar › content-marketing-redaktion › storytelling
355. Glossary

     Subtitles & Video Accessibility

     Video accessibility means making the spoken content of videos available through synchronised subtitles and, ideally, transcripts, so that deaf and hard-of-hearing users, or anyone watching w …

     glossar › digitale-barrierefreiheit › untertitel-video
356. Glossary

     Synthetic Data

     Synthetic data are artificially generated datasets that reproduce the structure and statistical properties of real data and are meant to work without the actual original records. Whether a g …

     glossar › kuenstliche-intelligenz › synthetic-data
357. Glossary

     Tabindex

     The tabindex attribute controls the order in which elements receive focus via the tab key, and it is essential for accessible interfaces because many people navigate by keyboard alone – rele …

     glossar › digitale-barrierefreiheit › tabindex
358. Glossary

     Target Size (Minimum Size for Clickable Elements, WCAG 2.2)

     WCAG 2.2 success criterion 2.5.8 “Target Size (Minimum)”, at level AA, requires clickable or tappable elements to measure at least 24×24 CSS pixels, unless an exception applies, such as inli …

     glossar › digitale-barrierefreiheit › wcag-zielgroesse
359. Glossary

     Text-to-Image AI (Image Generation)

     Text-to-image AI creates an image from a written description – one that is not photographed but computed by models trained on large quantities of image-text pairs. That does not mean the res …

     glossar › kuenstliche-intelligenz › text-to-image
360. Glossary

     Text-to-Speech for Accessibility

     Text-to-speech (TTS) converts written text automatically into spoken language and is provided through operating system features, browser extensions or dedicated read-aloud buttons on website …

     glossar › digitale-barrierefreiheit › text-to-speech-barrierefreiheit