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Glossary

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  1. Glossary

    AI Governance in Companies

    AI governance is the set of internal policies, processes and control structures a company uses to assess, approve, apply and monitor AI tools – increasingly not just good practice. For deplo …

    glossar › kuenstliche-intelligenz › ki-governance
  2. Glossary

    AI Hallucination

    An AI hallucination is a statement produced by a language model that is factually wrong or entirely invented, yet phrased just as convincingly and confidently as a correct answer.

    glossar › kuenstliche-intelligenz › ki-halluzination
  3. Glossary

    AI Labelling Requirement

    The AI labelling requirement sums up the graduated transparency duties in Article 50 of the EU AI Act. Providers have to mark the outputs of AI-generated content in machine-readable form as …

    glossar › kuenstliche-intelligenz › ki-kennzeichnungspflicht
  4. Glossary

    AI Literacy Obligation (Art. 4 EU AI Act)

    Article 4 of the EU AI Act has required providers and deployers of AI systems since 2 February 2025 to take measures to promote the AI literacy of their staff and of others who deal with AI …

    glossar › kuenstliche-intelligenz › ki-kompetenzpflicht
  5. Glossary

    AI Search Engine

    An AI search engine such as Perplexity or Google's AI Mode answers a query directly with a response written by a language model and backed by sources, instead of (only) showing a ranked list …

    glossar › kuenstliche-intelligenz › ki-suchmaschine
  6. Glossary

    AI Shopping Agents on Marketplaces (Alexa for Shopping)

    AI shopping agents on marketplaces are AI-driven assistants that not only answer product questions but independently compare products, track prices and trigger purchases on behalf of custome …

    glossar › ecommerce-social-commerce-seo › ki-shopping-agenten-marktplaetze
  7. Glossary

    AI Tools & Data Protection (e.g. ChatGPT at Work)

    AI tools such as ChatGPT are fully subject to the GDPR when a company uses them: entering or processing personal data requires a legal basis under Article 6, transparency towards the people …

    glossar › datenschutz-recht › ki-tools-datenschutz
  8. Glossary

    AI-Generated Images & Copyright

    AI-generated images are graphics produced by an image model from a prompt. Under Austrian copyright law the author is the person who created the work, so a purely machine-generated image wit …

    glossar › grafik-design-marke › ki-generierte-bilder-urheberrecht
  9. Glossary

    Alt Attribute

    The alt attribute (alt) is an HTML attribute for images that provides alternative text, shown when an image fails to load and read aloud by screen readers; it is required by WCAG success cri …

    glossar › digitale-barrierefreiheit › alt-attribut
  10. Glossary

    Alt Text

    Alt text is a written description of an image stored in the HTML, which screen readers read out and which is displayed when the image itself cannot be loaded.

    glossar › seo-content › alt-text