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21. Glossary

    BreadcrumbList (schema.org)

    BreadcrumbList is a schema.org type that marks up the hierarchical navigation path of a page (for example Home > Category > Subpage) in a machine-readable way for search engines.

    glossar › strukturierte-daten › breadcrumblist
22. Glossary

    Browser Caching

    Browser caching lets a visitor's browser store website files locally after the first visit, so that repeat visits load faster because those files no longer have to be downloaded again.

    glossar › web-performance-technik › browser-caching
23. Glossary

    Business Directory (Local Citation)

    A business directory is an online platform, either industry-specific or generally local in focus, that lists the name, address and contact details of a company; every consistent entry counts …

    glossar › local-seo-sichtbarkeit › branchenverzeichnis
24. Glossary

    Buyer Persona

    A buyer persona is a semi-fictional, research-based profile representing a core segment of a company's target audience – including goals, challenges and typical questions – used to guide con …

    glossar › content-marketing-redaktion › buyer-persona
25. Glossary

    Call to Action (CTA)

    A Call to Action is a specific prompt within a piece of content or a web page that tells readers exactly what to do next – "Request a consultation now", for example – in order to turn intere …

    glossar › content-marketing-redaktion › call-to-action
26. Glossary

    Canonical Tag

    The canonical tag (rel=“canonical”) is an HTML element that tells search engines which URL is the preferred, canonical version of a page when identical or very similar content is reachable a …

    glossar › seo-content › canonical-tag
27. Glossary

    Cart Abandonment Optimisation

    Cart abandonment optimisation covers all the measures online shops take to stop people putting products in the basket without completing the purchase, such as transparent shipping costs, gue …

    glossar › ecommerce-social-commerce-seo › warenkorbabbruch-optimierung
28. Glossary

    Category Page SEO

    Category page SEO optimises the higher-level listing pages of an online shop, where several products are shown together, for generic search terms with high search volume such as “women’s run …

    glossar › ecommerce-social-commerce-seo › kategorieseiten-seo
29. Glossary

    CDN (Content Delivery Network)

    A CDN (Content Delivery Network) is a globally distributed network of servers that delivers the static content of a website – images, CSS, JavaScript – from a location near the visitor and s …

    glossar › web-performance-technik › cdn
30. Glossary

    Channel Selection (Channel Fit)

    Channel selection is the decision about which social networks a company maintains a presence on. It depends on where the target audience can actually be reached, which content formats the co …

    glossar › social-media-community › kanalauswahl-channel-fit