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281. Glossary

     Owned Community

     An owned community is a space for exchange that a company itself runs or administers, such as a closed group, a customer forum or a broadcast channel. Unlike an open profile, it serves excha …

     glossar › social-media-community › owned-community
282. Glossary

     PageRank

     PageRank is the algorithm developed by Larry Page and Sergey Brin at Stanford University that rates the importance of a web page by the number and quality of incoming links: links from impor …

     glossar › seo-content › pagerank
283. Glossary

     PageSpeed Insights

     PageSpeed Insights is Google's free tool that analyses a URL and shows its Core Web Vitals values – from real user data where available, and from a simulated lab test. It also provides concr …

     glossar › web-performance-technik › pagespeed-insights
284. Glossary

     Paid Social

     Paid social refers to paid advertisements within social networks, delivered in the feed, in stories or in video formats. Unlike organic posts they also reach people who do not follow the pro …

     glossar › social-media-community › paid-social
285. Glossary

     Passage Ranking (Passage Indexing)

     Passage ranking is Google's ability to identify and rank individual, clearly delimited sections within a longer page as relevant to a search query, even when the overarching topic of the pag …

     glossar › seo-content › passage-ranking
286. Glossary

     Pay-or-Okay / Consent-or-Pay Models

     Pay-or-okay, also called consent-or-pay, is a business model offering only two routes: paid, advertising-free access, or consent to tracking and personalised advertising. There is no third …

     glossar › datenschutz-recht › pay-or-okay-cookie-modelle
287. Glossary

     People Also Ask (PAA)

     People Also Ask (PAA) is a Google SERP feature that displays additional questions related to the original search query, each with a direct short answer. Clicking a question reveals an answer …

     glossar › seo-content › people-also-ask
288. Glossary

     Person (schema.org)

     Person is the schema.org type that describes individuals in a structured way, with details such as name, job title, employer, image and links to social profiles, and it is often combined wit …

     glossar › strukturierte-daten › person
289. Glossary

     Platform Dependence (Platform Risk)

     Platform dependence describes the business risk of holding reach and customer contacts exclusively on someone else's platform. Rule changes, account suspensions, discontinued features or a n …

     glossar › social-media-community › plattformabhaengigkeit-platform-risk
290. Glossary

     Podcast Marketing

     Podcast marketing means producing an audio show or appearing as a guest on other people's shows in order to build relationships with an audience and establish authority through a content cha …

     glossar › content-marketing-redaktion › podcast-marketing