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271. Glossary

     Neural Network

     A neural network is a machine learning model loosely modelled on the structure of the brain, built from layers of connected artificial "neurons" that learn through training to recognise patt …

     glossar › kuenstliche-intelligenz › neuronales-netz
272. Glossary

     Newsletter Marketing

     Newsletter marketing is the regular sending of email content to subscribers who have consented to receiving it, in order to maintain relationships, share news and generate recurring traffic …

     glossar › content-marketing-redaktion › newsletter-marketing
273. Glossary

     NIS2 Directive

     The NIS2 Directive is an EU cybersecurity rulebook succeeding the original NIS Directive, extending mandatory risk management and incident reporting duties to far more medium-sized and large …

     glossar › datenschutz-recht › nis2-richtlinie
274. Glossary

     NLP (Natural Language Processing)

     Natural language processing (NLP) is a subfield of AI concerned with how computers process, analyse and understand human language, from grammar checking through to recognising the topics of …

     glossar › kuenstliche-intelligenz › nlp
275. Glossary

     OKLCH (Web Colour Notation)

     OKLCH is a way of writing colours in CSS that describes a colour by perceived lightness, chroma and hue angle instead of red, green and blue components. It is defined in the W3C specificatio …

     glossar › grafik-design-marke › oklch-farbnotation
276. Glossary

     Online Backlash and Crisis Communication

     An online backlash is a sharply rising wave of public criticism on social networks directed at a company, a statement or a product. Crisis communication is the planned approach with which a …

     glossar › social-media-community › shitstorm-krisenkommunikation
277. Glossary

     Online Reputation Management

     Online reputation management is the ongoing practice of monitoring, responding to and actively shaping how a company is perceived in reviews, social mentions and search results.

     glossar › local-seo-sichtbarkeit › reputationsmanagement
278. Glossary

     Organic Reach

     Organic reach is the number of people who see a post without any advertising budget behind it. It differs from view and impression figures, which also count repeated views by the same person …

     glossar › social-media-community › organische-reichweite
279. Glossary

     Organization (schema.org)

     Organization is a schema.org type for describing a company or organisation in machine-readable form, with details such as name, logo, contact data and links to official social media profiles …

     glossar › strukturierte-daten › organization
280. Glossary

     Orphan Pages

     Orphan pages are pages on a website that no other internal page links to, which makes them hard to find both through normal navigation and for search engine crawlers. They can still exist an …

     glossar › seo-content › verwaiste-seiten