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261. Glossary

     Micro-Conversions

     Micro-conversions are smaller intermediate steps on the way to the actual goal action (the macro-conversion), such as adding a product to the basket, subscribing to a newsletter or scrolling …

     glossar › analytics-conversion-optimierung › mikro-conversions
262. Glossary

     Microdata

     Microdata is a method of marking up web page content semantically, in which structured information is anchored directly in the source code using HTML attributes such as itemscope, itemtype a …

     glossar › strukturierte-daten › microdata
263. Glossary

     Microenterprise Exemption under the EAA/BaFG

     The microenterprise exemption in the European Accessibility Act (EAA) and the Austrian Accessibility Act (BaFG) covers businesses with fewer than 10 employees whose annual turnover does not …

     glossar › digitale-barrierefreiheit › eaa-bafg-kleinstunternehmen-ausnahme
264. Glossary

     Minification (CSS & JavaScript)

     Minification is the removal of unnecessary characters such as whitespace, line breaks and comments from CSS and JavaScript files – with JavaScript, internal variable names are shortened as w …

     glossar › web-performance-technik › minifizierung
265. Glossary

     Mobile-First Indexing

     Mobile-first indexing means that Google predominantly uses the mobile version of a website's content for indexing and assessment, even for queries made on the desktop – a change Google compl …

     glossar › web-performance-technik › mobile-first-indexing
266. Glossary

     Model Context Protocol (MCP)

     The Model Context Protocol (MCP) is an open standard introduced by Anthropic in 2024 that gives AI models a uniform way to connect to external tools, data sources and applications, instead o …

     glossar › kuenstliche-intelligenz › model-context-protocol
267. Glossary

     Multi-Channel Funnels (Conversion Paths)

     Multi-Channel Funnels is a term from the old Universal Analytics describing how many different marketing channels users come into contact with a brand through before a conversion. The report …

     glossar › analytics-conversion-optimierung › multi-channel-trichter
268. Glossary

     Multi-Location SEO

     Multi-location SEO optimises the search visibility of businesses with several physical locations, which requires a separate, properly maintained Google Business Profile for each site and oft …

     glossar › local-seo-sichtbarkeit › multi-standort-seo
269. Glossary

     Multimodal AI

     Multimodal AI describes systems that can process several input and output formats at the same time — text, image, audio and video, for example — instead of being limited to a single modality …

     glossar › kuenstliche-intelligenz › multimodale-ki
270. Glossary

     NAP Consistency

     NAP consistency means that the name, address and phone number of a business are given identically on its website, in its Google Business Profile and in every directory listing; contradiction …

     glossar › local-seo-sichtbarkeit › nap-konsistenz