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211. Glossary

     Icon System

     An icon system is a coordinated set of pictograms with consistent stroke weight, grid size, corner treatment and level of detail. Icons support quick orientation in navigation, forms or serv …

     glossar › grafik-design-marke › icon-system
212. Glossary

     Image Compression (WebP & AVIF)

     WebP and AVIF are modern image formats that reach markedly smaller file sizes than JPEG or PNG at comparable visual quality, and so reduce a website's data volume and load time. They only im …

     glossar › web-performance-technik › bildkompression-webp-avif
213. Glossary

     Image Licences & Usage Rights

     An image licence is permission to use someone else's photograph or illustration to a defined extent. Under Austrian copyright law the author may grant either a simple permission to use the w …

     glossar › grafik-design-marke › bildlizenzen-nutzungsrechte
214. Glossary

     Image License Metadata

     Image license metadata are ImageObject declarations that publishers use to tell Google who holds the rights to an image and how it can be licensed. Alongside the mandatory contentUrl, Google …

     glossar › strukturierte-daten › image-license-metadata
215. Glossary

     Incrementality Testing (Holdout Tests)

     Incrementality Testing is a causal measurement method that establishes the true incremental effect of a marketing activity by exposing a test group – a region or user segment, for example – …

     glossar › analytics-conversion-optimierung › incrementality-testing
216. Glossary

     inert attribute

     inert is a boolean HTML attribute. Where it is set, the element and all of its flat tree descendants become inert. The HTML specification spells out what that means. Clicks do not land, text …

     glossar › digitale-barrierefreiheit › inert
217. Glossary

     INP (Interaction to Next Paint)

     INP measures how long a page takes to respond visibly to user interactions — a click, tap or key press — and reports the longest interaction observed during a page visit. It has been one of …

     glossar › web-performance-technik › inp
218. Glossary

     Instagram Shopping

     Instagram Shopping covers product tags in posts and reels as well as a dedicated shop tab on the profile, through which users discover products and are taken to the merchant's website. The f …

     glossar › ecommerce-social-commerce-seo › instagram-shopping
219. Glossary

     Interactive Content (Quizzes, Calculators, Configurators)

     Interactive content covers content formats that require active participation – quizzes, calculators, product configurators or interactive surveys – rather than purely passive consumption. Wh …

     glossar › content-marketing-redaktion › interactive-content-marketing
220. Glossary

     Internal Linking

     Internal linking refers to hyperlinks that point from one page of a website to another page on the same website, making thematically related content accessible to readers and search engines …

     glossar › seo-content › interne-verlinkung