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191. Glossary

     Google Rich Results Test

     The Rich Results Test is Google's official, free testing tool for structured data. It analyses a URL or a pasted code snippet in JSON-LD, microdata or RDFa, shows the rich result types it de …

     glossar › strukturierte-daten › rich-results-test
192. Glossary

     Google Search Console

     Google Search Console is a free Google tool that lets website owners monitor how their site appears in Google Search, spot and fix indexing problems, and view performance data such as impres …

     glossar › seo-content › google-search-console
193. Glossary

     Google Shopping Ads (Performance Max)

     Google Shopping Ads are product-based ads that show an image, a price and the merchant name directly in Google Search and are fed from the product data feed in Merchant Center. They are deli …

     glossar › ecommerce-social-commerce-seo › google-shopping-ads
194. Glossary

     Google Signals

     Google Signals is an optional GA4 feature that links session data to signed-in Google accounts where the person concerned has enabled ads personalisation. It supplies additional age and inte …

     glossar › analytics-conversion-optimierung › google-signals
195. Glossary

     Google Tag Manager (GTM)

     Google Tag Manager (GTM) is a free tag management system that lets you manage marketing and tracking codes (tags) from one central interface instead of adding each one to the source code by …

     glossar › analytics-conversion-optimierung › google-tag-manager
196. Glossary

     Green Hosting (Sustainable Web Hosting)

     Green hosting is web hosting whose servers are demonstrably run on renewable energy, or whose emissions the provider covers through offset payments. Organisations such as the Green Web Found …

     glossar › web-performance-technik › green-hosting
197. Glossary

     Grounding

     Grounding means tying the answer of an AI model to supplied, verifiable sources: the model is only supposed to state what can be supported by the documents provided.

     glossar › kuenstliche-intelligenz › grounding
198. Glossary

     Guardrails (AI Safety Mechanisms)

     Guardrails are technical and organisational safeguards intended to stop an AI system from producing harmful, incorrect, discriminatory or reputationally damaging output. They work on several …

     glossar › kuenstliche-intelligenz › guardrails
199. Glossary

     Guest Post (Guest Posting)

     A guest post is an article that a company or specialist writes for another website or publication, usually one that is topically relevant and well regarded, normally with an author credit an …

     glossar › content-marketing-redaktion › gastbeitrag
200. Glossary

     Hashtag Strategy

     A hashtag strategy defines which keywords preceded by a hash symbol a company uses under its posts, in order to categorise them thematically and make them findable in the platform's own sear …

     glossar › social-media-community › hashtag-strategie