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26 results for “SEO”

11. Glossary

    Marketplace SEO

    Marketplace SEO optimises product listings on platforms such as Amazon, Otto or Kaufland.de for the platform's own internal search, which usually works on its own ranking factors such as con …

    glossar › ecommerce-social-commerce-seo › marktplatz-seo
12. Glossary

    Multi-Location SEO

    Multi-location SEO optimises the search visibility of businesses with several physical locations, which requires a separate, properly maintained Google Business Profile for each site and oft …

    glossar › local-seo-sichtbarkeit › multi-standort-seo
13. Glossary

    Product Page SEO

    Product page SEO optimises individual product detail pages for search engines and AI search assistants, so that they rank for relevant queries and persuade users to buy. It covers unambiguou …

    glossar › ecommerce-social-commerce-seo › produktseiten-seo
14. Glossary

    Product Video SEO

    Product video SEO optimises video content on product pages, YouTube, Instagram Reels or TikTok so that it appears both in video search and in standard search results with a video rich snippe …

    glossar › ecommerce-social-commerce-seo › produktvideo-seo
15. Glossary

    Returns Management & SEO Impact

    … the returns label through to the refund. It becomes relevant for SEO because return conditions are a trust signal in purchase decisions and because return rates should indirectly shape produ …

    glossar › ecommerce-social-commerce-seo › retourenmanagement-seo
16. Glossary

    AR/3D Product Visualisation & Virtual Try-On

    … experimental "new" area. This entry is distinct from product video SEO (conventional, non-interactive product videos) and product page SEO (static text and image content).

    glossar › ecommerce-social-commerce-seo › ar-3d-produktvisualisierung
17. Glossary

    Backlink (Link Building)

    A backlink is an incoming link from an external website to your own site, which search engines read as a signal of trust and authority. Link building is the deliberate strategy of acquiring …

    glossar › seo-content › backlink
18. Glossary

    Content Audit

    … website in terms of performance, currency, factual accuracy and SEO potential. On the basis of this analysis, a decision is taken for each page: keep it, revise it, merge it with other conte …

    glossar › seo-content › content-audit
19. Glossary

    HowTo (schema.org)

    The schema.org type HowTo is used to mark up step-by-step instructions in a structured way. It brings practically no visibility in Google Search any more, since Google discontinued the corre …

    glossar › strukturierte-daten › howto
20. Glossary

    HTTP Status Codes (2xx/3xx/4xx/5xx)

    … RFC 9110 and are essential for crawling, indexing and technical SEO.

    glossar › web-performance-technik › http-statuscodes