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53 results for “SEO”

11. Glossary

    EU Digital Product Passport (DPP) & Product Data SEO

    … parallel at CEN/CENELEC. For product data feeds and product page SEO this means that affected product groups should prepare their data structure and QR-code-ready product pages early, even t …

    glossar › ecommerce-social-commerce-seo › eu-digitaler-produktpass-ecommerce
12. Glossary

    Faceted Navigation & SEO

    Faceted navigation is the set of filters in online shops that let users narrow product listings by attributes such as colour, size or price. Because every filter combination can technically …

    glossar › ecommerce-social-commerce-seo › facettennavigation-seo
13. Glossary

    Livestream Shopping & Video Commerce SEO

    Livestream shopping and video commerce SEO covers the findability of live shopping formats and their recorded replays (VOD) in search engines and shopping results. Since 30 June 2026, retail …

    glossar › ecommerce-social-commerce-seo › livestream-shopping-seo
14. Glossary

    Local SEO

    Local SEO covers every measure that optimises a company's online presence for geographically relevant searches – "near me" queries or searches naming a town or region – combining the Google …

    glossar › local-seo-sichtbarkeit › local-seo
15. Glossary

    Local SEO for Franchise Businesses

    Local SEO for franchise businesses is local search engine optimisation for brands with many, often legally independent locations. The challenge lies in balancing a consistent brand presence …

    glossar › local-seo-sichtbarkeit › franchise-seo
16. Glossary

    Marketplace SEO

    Marketplace SEO optimises product listings on platforms such as Amazon, Otto or Kaufland.de for the platform's own internal search, which usually works on its own ranking factors such as con …

    glossar › ecommerce-social-commerce-seo › marktplatz-seo
17. Glossary

    Multi-Location SEO

    Multi-location SEO optimises the search visibility of businesses with several physical locations, which requires a separate, properly maintained Google Business Profile for each site and oft …

    glossar › local-seo-sichtbarkeit › multi-standort-seo
18. Glossary

    Product Page SEO

    Product page SEO optimises individual product detail pages for search engines and AI search assistants, so that they rank for relevant queries and persuade users to buy. It covers unambiguou …

    glossar › ecommerce-social-commerce-seo › produktseiten-seo
19. Glossary

    Product Video SEO

    Product video SEO optimises video content on product pages, YouTube, Instagram Reels or TikTok so that it appears both in video search and in standard search results with a video rich snippe …

    glossar › ecommerce-social-commerce-seo › produktvideo-seo
20. Glossary

    Returns Management & SEO Impact

    … the returns label through to the refund. It becomes relevant for SEO because return conditions are a trust signal in purchase decisions and because return rates should indirectly shape produ …

    glossar › ecommerce-social-commerce-seo › retourenmanagement-seo