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141. Glossary

     E-E-A-T

     E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, and denotes the framework of criteria Google uses in its guidelines for search quality raters to describe con …

     glossar › seo-content › e-e-a-t
142. Glossary

     EAA (European Accessibility Act)

     The European Accessibility Act (EAA, Directive (EU) 2019/882) is an EU directive that sets uniform accessibility requirements across all member states for certain products and services, incl …

     glossar › digitale-barrierefreiheit › eaa
143. Glossary

     Easy Language (Leichte Sprache)

     Easy Language is a strongly simplified language level with short sentences, everyday words and a clear structure that helps people with learning difficulties, limited German or cognitive imp …

     glossar › digitale-barrierefreiheit › leichte-sprache
144. Glossary

     Edge Computing (Edge Functions)

     Edge computing moves computing logic from central servers to geographically distributed nodes close to the users. Edge functions are small, serverless units of code executed at those nodes – …

     glossar › web-performance-technik › edge-computing
145. Glossary

     Employee Advocacy

     Employee advocacy describes the voluntary participation of staff in a company's external communication by sharing content or reporting on their working day through their personal social medi …

     glossar › social-media-community › employee-advocacy
146. Glossary

     EN 301 549

     EN 301 549 is the European standard for the accessibility of ICT products and services; the version cited in the Official Journal of the EU, V3.2.1 (2021-03), points for websites and mobile …

     glossar › digitale-barrierefreiheit › en-301-549
147. Glossary

     Engagement Rate (Social Media)

     The engagement rate on social networks relates interactions with a post, such as reactions, comments, saves and shares, to its reach or its follower count. It indicates how strongly a piece …

     glossar › social-media-community › engagement-rate-social-media
148. Glossary

     Enhanced Conversions

     Enhanced Conversions is a Google Ads feature that adds hashed first-party data such as email address, phone number or name to existing conversion tracking. Before transfer, the data is turne …

     glossar › analytics-conversion-optimierung › enhanced-conversions
149. Glossary

     ePrivacy Regulation

     The ePrivacy Regulation was a planned EU framework intended to supplement the GDPR for electronic communications, covering cookies, tracking, direct marketing and the metadata of communicati …

     glossar › datenschutz-recht › e-privacy-verordnung
150. Glossary

     EU AI Act (AI Regulation)

     The EU AI Act (Regulation (EU) 2024/1689) is the first comprehensive AI regulation in the world; it classifies AI systems by risk – unacceptable, high, limited and minimal – and imposes grad …

     glossar › kuenstliche-intelligenz › eu-ai-act