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31. Glossary

    Chatbot

    A chatbot is a dialogue system that communicates with users through text or speech, ranging from simple rule-based systems with predefined answers to AI-assisted chatbots built on large lang …

    glossar › kuenstliche-intelligenz › chatbot
32. Glossary

    ChatGPT Shopping & Agentic Commerce

    ChatGPT Shopping describes buying through AI chat assistants: users have products suggested to them and increasingly complete the purchase in the chat or through linked merchant apps. The te …

    glossar › ecommerce-social-commerce-seo › chatgpt-shopping-agentic-commerce
33. Glossary

    Choosing Web Hosting

    Choosing web hosting – shared hosting, managed or specialised hosting, or a cloud and CDN-backed solution – determines the basic speed, availability and server response time (TTFB) of a webs …

    glossar › web-performance-technik › hosting-wahl
34. Glossary

    Click-Through Rate (CTR)

    The click-through rate (CTR) is the percentage of people who click a search result, an ad or a link, measured against everyone who saw that result (impressions). In organic search the tenden …

    glossar › seo-content › click-through-rate-ctr
35. Glossary

    CLS (Cumulative Layout Shift)

    Cumulative Layout Shift (CLS) measures unexpected visual movement of page elements after rendering – text jumping down because an image above it loads late, for example – and Google uses it …

    glossar › web-performance-technik › cls
36. Glossary

    CMP (Consent Management Platform)

    A consent management platform (CMP) is a software solution that asks website visitors for consent before non-essential cookies and tracking services load, documents that consent, and blocks …

    glossar › datenschutz-recht › cmp
37. Glossary

    Colour Spaces: RGB, CMYK & Spot Colours

    A colour space defines how colours are described and reproduced technically. Screens mix light additively in red, green and blue (RGB), four-colour printing mixes inks subtractively from cya …

    glossar › grafik-design-marke › farbraeume-rgb-cmyk-sonderfarben
38. Glossary

    Community Management

    Community management covers the ongoing care of the people who interact with a company on social networks: answering comments, handling messages, guiding discussions and feeding responses ba …

    glossar › social-media-community › community-management
39. Glossary

    Content Audit

    A content audit is the systematic review of all content on a website in terms of performance, currency, factual accuracy and SEO potential. On the basis of this analysis, a decision is taken …

    glossar › seo-content › content-audit
40. Glossary

    Content Brief

    A content brief is a short document that writers receive before they start, setting out the target keyword or topic, the audience, the goal, the intended structure and any facts or links tha …

    glossar › content-marketing-redaktion › content-brief