Search

401 results

371. Glossary

     Tracking & Third-Party Cookies

     Tracking is the systematic recording of user behaviour on a website, frequently by means of third-party cookies – cookies set not by the website being visited but by embedded third-party ser …

     glossar › datenschutz-recht › tracking-third-party-cookies
372. Glossary

     Trade Mark Protection & Registration

     Trade mark protection is the registered right to prohibit third parties from using an identical or confusingly similar sign for specified goods and services. A sign may be a name, a logo or …

     glossar › grafik-design-marke › markenschutz-markenanmeldung
373. Glossary

     Transformer Architecture

     The transformer architecture is the neural network model presented by Google researchers in 2017 on which practically all modern large language models are based. Its central innovation was t …

     glossar › kuenstliche-intelligenz › transformer-modell
374. Glossary

     Trust Signals in the Checkout

     Trust signals in the checkout are elements that build confidence – quality seals such as Trusted Shops, payment method logos, SSL notices or clearly visible return conditions – intended to r …

     glossar › ecommerce-social-commerce-seo › trust-signale-checkout
375. Glossary

     TTFB (Time to First Byte)

     Time to First Byte (TTFB) measures how long a browser waits for the very first byte of the server response after requesting a page, and so reflects server and network speed before rendering …

     glossar › web-performance-technik › ttfb
376. Glossary

     Type System (Typographic Hierarchy)

     A type system defines which typefaces a company uses and in what graded sizes, weights, line heights and spacing they are applied. It ensures that headings, body text, captions and buttons l …

     glossar › grafik-design-marke › typografie-system
377. Glossary

     User Generated Content (UGC)

     User generated content is any content – reviews, photos, comments, social media posts – created by customers or members of the audience themselves rather than by the brand, and it is often p …

     glossar › content-marketing-redaktion › usergenerated-content
378. Glossary

     UTM Parameters

     UTM parameters are standardised additions to a URL (utm_source, utm_medium, utm_campaign, plus the optional utm_id, utm_term and utm_content) that manually label where a website visit came f …

     glossar › analytics-conversion-optimierung › utm-parameter
379. Glossary

     Vanity Metrics

     Vanity metrics are figures that look impressive but support no decision, because they are not tied to a business objective. Typical examples on social networks are follower counts as well as …

     glossar › social-media-community › vanity-metrics
380. Glossary

     Vector database

     A vector database stores content as high-dimensional number sequences (embeddings) and finds entries that are similar in meaning rather than merely identical in wording. It is the technical …

     glossar › kuenstliche-intelligenz › vektordatenbank