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361. Glossary

     Text-to-Video AI (Video Generation)

     Text-to-video AI generates self-contained video clips from plain text descriptions (prompts), including camera movement, object physics and increasingly synchronised sound such as speech, ef …

     glossar › kuenstliche-intelligenz › text-to-video-ki
362. Glossary

     Third-Party Scripts & Tag Management Performance

     Third-party scripts are externally supplied code embedded in a website – tracking pixels, chat widgets, video embeds or entire tag management containers such as Google Tag Manager – that loa …

     glossar › web-performance-technik › third-party-skripte-performance
363. Glossary

     Thought Leadership

     Thought leadership content shares original insights, opinions or expertise on industry topics – going beyond pure how-to information with a clear point of view of its own – in order to build …

     glossar › content-marketing-redaktion › thought-leadership
364. Glossary

     TikTok Shop

     TikTok Shop is the e-commerce function of TikTok, through which brands and creators sell products in shoppable videos, live streams and a dedicated shop tab. It has been active in Germany si …

     glossar › ecommerce-social-commerce-seo › tiktok-shop
365. Glossary

     Title Tag

     The title tag is an HTML element in the head of a web page that defines the page title; it appears as the clickable headline in search results, in the browser tab and often as the link text …

     glossar › seo-content › title-tag
366. Glossary

     TKG § 165 (Austrian Telecommunications Act)

     TKG § 165 is the section of the Austrian Telecommunications Act that governs the conditions under which cookies and similar technologies may be stored on or read from user devices – as a rul …

     glossar › datenschutz-recht › tkg-paragraf-165
367. Glossary

     TLS Encryption (HTTPS)

     TLS encryption (Transport Layer Security, visible as HTTPS) encrypts the data transfer between browser and web server, so that third parties cannot read transmitted content such as form entr …

     glossar › datenschutz-recht › tls-verschluesselung
368. Glossary

     Token (AI Language Model)

     A token is the smallest unit of text a language model works with – often part of a word, a whole word or a punctuation mark – and both the context window and the cost of API usage are measur …

     glossar › kuenstliche-intelligenz › token
369. Glossary

     Tone of Voice (Brand Voice)

     Tone of voice, also called brand voice, is the consistent style, vocabulary and emotional register a company uses across all its written communication – formal or relaxed, playful or serious …

     glossar › content-marketing-redaktion › tonalitaet
370. Glossary

     Topical Authority

     Topical authority is an industry term for how comprehensively and consistently a website covers a particular subject area. Google keeps no authority score of its own for this; covering a top …

     glossar › seo-content › topical-authority