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321. Glossary

     Right to Erasure

     The right to erasure (the "right to be forgotten", Article 17 GDPR) allows individuals to request, under certain conditions, that a company delete the personal data it holds about them.

     glossar › datenschutz-recht › recht-auf-loeschung
322. Glossary

     ROAS (Return on Ad Spend)

     ROAS (return on ad spend) is a performance marketing metric that sets the revenue generated by advertising against the advertising spend used to achieve it. A ROAS of 5 means every euro of a …

     glossar › analytics-conversion-optimierung › roas
323. Glossary

     Robots.txt

     The robots.txt is a publicly readable text file in the root directory of a website that tells well-behaved crawlers which areas they may visit and which are excluded from crawling.

     glossar › seo-content › robots-txt
324. Glossary

     role Attribute

     The role attribute comes from the WAI-ARIA specification and assigns an HTML element a semantic role that assistive technologies such as screen readers can recognise – particularly important …

     glossar › digitale-barrierefreiheit › role-attribut
325. Glossary

     Same-Day Delivery & Availability Signals

     Same-day delivery and availability signals are the details about stock levels, collection times and same-day shipping that retailers communicate through Google Merchant Center, their own sho …

     glossar › ecommerce-social-commerce-seo › same-day-delivery-signale
326. Glossary

     sameAs Property

     sameAs is a schema.org property that links an entity such as a company, a person or a product unambiguously to an external reference page, for example a Wikipedia or Wikidata entry or offici …

     glossar › strukturierte-daten › sameas-property
327. Glossary

     Schema.org

     Schema.org is an open vocabulary of several hundred types and properties, maintained jointly by Google, Microsoft, Yahoo and Yandex, that describes web content such as organisations, product …

     glossar › strukturierte-daten › schema-org
328. Glossary

     Schrems II (Third-Country Transfers)

     "Schrems II" is the common name for a 2020 decision of the Court of Justice of the European Union. It invalidated the EU-US data protection arrangement "Privacy Shield". Since then a stricte …

     glossar › datenschutz-recht › schrems-ii
329. Glossary

     Screen Reader Support

     A screen reader is software for people with a visual or reading impairment that outputs on-screen content as synthetic speech or on a braille display, and it depends on semantically correct …

     glossar › digitale-barrierefreiheit › screenreader-unterstuetzung
330. Glossary

     Search Intent

     Search intent describes the actual goal behind a search query, whether that is finding information, buying something, navigating to a particular website or a local need. Google distinguishes …

     glossar › seo-content › suchintention