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35 results for “Glossary”

21. Glossary

    Local Backlinks

    Local backlinks are incoming links from websites with a genuine regional connection – local media, clubs and associations, regional business bodies or the sponsorship of local events – which …

    glossar › local-seo-sichtbarkeit › lokale-backlinks
22. Glossary

    Local Pack (Local 3-Pack)

    Local Pack is the industry term for the group of local listings that Google shows together with a map at the top of the results page for location-related queries, above the classic organic l …

    glossar › local-seo-sichtbarkeit › local-pack
23. Glossary

    Local SEO

    Local SEO covers every measure that optimises a company's online presence for geographically relevant searches – "near me" queries or searches naming a town or region – combining the Google …

    glossar › local-seo-sichtbarkeit › local-seo
24. Glossary

    Location Page

    A location page is a dedicated web page for one particular company location or service area, with localised content, address, opening hours and often local customer testimonials – unlike a g …

    glossar › local-seo-sichtbarkeit › standortseite
25. Glossary

    Model Context Protocol (MCP)

    The Model Context Protocol (MCP) is an open standard introduced by Anthropic in 2024 that gives AI models a uniform way to connect to external tools, data sources and applications, instead o …

    glossar › kuenstliche-intelligenz › model-context-protocol
26. Glossary

    Multi-Location SEO

    Multi-location SEO optimises the search visibility of businesses with several physical locations, which requires a separate, properly maintained Google Business Profile for each site and oft …

    glossar › local-seo-sichtbarkeit › multi-standort-seo
27. Glossary

    NAP Consistency

    NAP consistency means that the name, address and phone number of a business are given identically on its website, in its Google Business Profile and in every directory listing; contradiction …

    glossar › local-seo-sichtbarkeit › nap-konsistenz
28. Glossary

    Neural Network

    A neural network is a machine learning model loosely modelled on the structure of the brain, built from layers of connected artificial "neurons" that learn through training to recognise patt …

    glossar › kuenstliche-intelligenz › neuronales-netz
29. Glossary

    Online Reputation Management

    Online reputation management is the ongoing practice of monitoring, responding to and actively shaping how a company is perceived in reviews, social mentions and search results.

    glossar › local-seo-sichtbarkeit › reputationsmanagement
30. Glossary

    Prompt Engineering

    Prompt engineering is the deliberate crafting of inputs (prompts) to an AI system in order to obtain a response that is as precise, as usable and as close to the desired format as possible.

    glossar › kuenstliche-intelligenz › prompt-engineering