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161. Glossary

     Title Tag

     The title tag is an HTML element in the head of a web page that defines the page title; it appears as the clickable headline in search results, in the browser tab and often as the link text …

     glossar › seo-content › title-tag
162. Glossary

     TKG § 165 (Austrian Telecommunications Act)

     TKG § 165 is the section of the Austrian Telecommunications Act that governs the conditions under which cookies and similar technologies may be stored on or read from user devices – as a rul …

     glossar › datenschutz-recht › tkg-paragraf-165
163. Glossary

     Tone of Voice (Brand Voice)

     Tone of voice, also called brand voice, is the consistent style, vocabulary and emotional register a company uses across all its written communication – formal or relaxed, playful or serious …

     glossar › content-marketing-redaktion › tonalitaet
164. Glossary

     Topical Authority

     Topical authority describes how comprehensively and consistently a website covers a particular subject area, which search engines and AI systems use as a signal of subject expertise. The mor …

     glossar › seo-content › topical-authority
165. Glossary

     Tracking & Third-Party Cookies

     Tracking is the systematic recording of user behaviour on a website, frequently by means of third-party cookies – cookies set not by the website being visited but by embedded third-party ser …

     glossar › datenschutz-recht › tracking-third-party-cookies
166. Glossary

     Type System (Typographic Hierarchy)

     A type system defines which typefaces a company uses and in what graded sizes, weights, line heights and spacing they are applied. It ensures that headings, body text, captions and buttons l …

     glossar › grafik-design-marke › typografie-system
167. Glossary

     Vector Embeddings

     Vector embeddings are numerical representations of words, sentences or entire passages of text in which similar meanings sit close together in mathematical space – the technical basis of sem …

     glossar › kuenstliche-intelligenz › vektor-embeddings
168. Glossary

     Visually Hidden Text (sr-only)

     Visually hidden text is content that is available to screen readers but invisible to sighted users, and it is mostly used to give extra hints or context for interactive elements that have no …

     glossar › digitale-barrierefreiheit › sr-only
169. Glossary

     WCAG

     The WCAG (Web Content Accessibility Guidelines) are the internationally recognised W3C guidelines for accessible web content; across three conformance levels (A, AA, AAA) they define how dig …

     glossar › digitale-barrierefreiheit › wcag
170. Glossary

     WebPage (schema.org)

     The schema.org type WebPage classifies individual web pages, for example as a home page, search results page, contact page or FAQ page, and thereby tells search engines what kind of page the …

     glossar › strukturierte-daten › webpage