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41. Glossary

    Assistive Technologies

    Assistive technologies are hardware and software aids that enable people with disabilities to use digital content, among them screen readers, screen magnifiers, voice control software, switc …

    glossar › digitale-barrierefreiheit › assistive-technologien
42. Glossary

    Attribution Models

    Attribution models distribute the credit for a conversion across the different marketing touchpoints a person passed through on their customer journey. Since November 2023 Google has retired …

    glossar › analytics-conversion-optimierung › attributionsmodelle
43. Glossary

    Back/Forward Cache (bfcache)

    The back/forward cache (bfcache) is a browser feature that preserves a complete page in memory, including its JavaScript state and DOM, when users leave it through a link. If they return wit …

    glossar › web-performance-technik › bfcache-back-forward-cache
44. Glossary

    Backlink (Link Building)

    A backlink is an incoming link from an external website to your own site, which search engines read as a signal of trust and authority. Link building is the deliberate strategy of acquiring …

    glossar › seo-content › backlink
45. Glossary

    Bounce Rate vs Engagement Rate (GA4)

    Engagement rate in GA4 is the share of sessions that count as engaged – sessions lasting longer than 10 seconds by default (adjustable per data stream from 10 to 60 seconds), triggering a ke …

    glossar › analytics-conversion-optimierung › absprungrate-engagement-rate
46. Glossary

    Brand Colours (Colour Palette)

    Brand colours are a company's defined colour palette, usually a primary colour, one or two secondary colours, an accent colour for actions, and a graded set of neutrals. To look the same eve …

    glossar › grafik-design-marke › markenfarben
47. Glossary

    Brand Guidelines

    Brand guidelines are the rulebook governing how a company's visual identity is applied: logo variants and clear space, colour values for screen and print, typefaces and sizes, imagery, and w …

    glossar › grafik-design-marke › markenhandbuch
48. Glossary

    Brand Identity

    Brand identity is how a company defines itself: what it stands for, whom it serves, how it speaks and how it looks. It covers positioning, values, promise, tone of voice and visual identity …

    glossar › grafik-design-marke › markenidentitaet
49. Glossary

    BreadcrumbList (schema.org)

    BreadcrumbList is the schema.org type that marks up a page's navigation path in machine-readable form, say home page, category, subpage. Each step of the path is a ListItem with the properti …

    glossar › strukturierte-daten › breadcrumblist
50. Glossary

    Browser Caching

    Browser caching lets a visitor's browser store website files locally after the first visit, so that repeat visits load faster because those files no longer have to be downloaded again.

    glossar › web-performance-technik › browser-caching