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Glossary

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  1. Glossary

    Content Calendar (Editorial Plan)

    A content calendar is a dated plan recording which content will be published when, on which channel and by whom, turning a content strategy into concrete, traceable production steps.

    glossar › content-marketing-redaktion › redaktionsplan
  2. Glossary

    Content Cluster (Topic Cluster)

    A content cluster, or topic cluster, groups a central topic page (pillar page) with several in-depth subpages that are linked to one another and to the pillar page, in order to show search e …

    glossar › seo-content › content-cluster
  3. Glossary

    Content Gap Analysis

    A content gap analysis compares the topics and keywords a company already covers with content against what its audience actually searches for and what competitors already rank for, in order …

    glossar › content-marketing-redaktion › content-gap-analyse
  4. Glossary

    Content Hub

    A content hub is a central, well-structured collection of related content on a particular subject area – often a pillar page linked to several in-depth articles – used to demonstrate compreh …

    glossar › content-marketing-redaktion › content-hub
  5. Glossary

    Content Marketing

    Content marketing is a marketing approach in which valuable, relevant content is created and distributed to attract a clearly defined audience and retain it over the long term – with the aim …

    glossar › content-marketing-redaktion › content-marketing
  6. Glossary

    Content Repurposing

    Content repurposing means adapting a single piece of content into several different formats or channels, turning a blog article into a social media carousel, a short video script or a newsle …

    glossar › content-marketing-redaktion › content-repurposing
  7. Glossary

    Content Strategy

    A content strategy is the overarching plan that defines why, for whom and with which goals a company creates and distributes content – it connects business objectives with specific topics, f …

    glossar › content-marketing-redaktion › content-strategie
  8. Glossary

    Contrast Ratio

    Contrast ratio describes the calculated difference in luminance between two colours. At level AA, WCAG requires at least 4.5:1 for text and 3:1 for large text (success criterion 1.4.3), and …

    glossar › digitale-barrierefreiheit › kontrastverhaeltnis
  9. Glossary

    Conversational Search (AI Search Assistants)

    Conversational search describes multi-step dialogues with AI search assistants, in which people can follow up, refine or ask questions back in natural language, instead of entering isolated …

    glossar › kuenstliche-intelligenz › konversationelle-suche
  10. Glossary

    Conversion Rate Optimisation (CRO)

    Conversion rate optimisation (CRO) is the systematic process of increasing the share of website visitors who complete a desired action – buying, enquiring or signing up. CRO relies on analyt …

    glossar › analytics-conversion-optimierung › conversion-rate-optimierung