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121. Glossary

     Multi-Channel Funnels (Conversion Paths)

     Multi-Channel Funnels is a term from the old Universal Analytics describing how many different marketing channels users come into contact with a brand through before a conversion. The report …

     glossar › analytics-conversion-optimierung › multi-channel-trichter
122. Glossary

     Multimodal AI

     Multimodal AI describes systems that can process several input and output formats at the same time — text, image, audio and video, for example — instead of being limited to a single modality …

     glossar › kuenstliche-intelligenz › multimodale-ki
123. Glossary

     NAP Consistency

     NAP consistency means that the name, address and phone number of a business are given identically on its website, in its Google Business Profile and in every directory listing; contradiction …

     glossar › local-seo-sichtbarkeit › nap-konsistenz
124. Glossary

     NLP (Natural Language Processing)

     Natural language processing (NLP) is a subfield of AI concerned with how computers process, analyse and understand human language, from grammar checking through to recognising the topics of …

     glossar › kuenstliche-intelligenz › nlp
125. Glossary

     OKLCH (Web Colour Notation)

     OKLCH is a way of writing colours in CSS that describes a colour by perceived lightness, chroma and hue angle instead of red, green and blue components. It is defined in the W3C standard CSS …

     glossar › grafik-design-marke › oklch-farbnotation
126. Glossary

     Online Reputation Management

     Online reputation management is the ongoing practice of monitoring, responding to and actively shaping how a company is perceived in reviews, social mentions and search results.

     glossar › local-seo-sichtbarkeit › reputationsmanagement
127. Glossary

     Organic Reach

     Organic reach is the number of people who see a post without any advertising budget behind it. It differs from impressions, which also count repeated views by the same person, and it is norm …

     glossar › social-media-community › organische-reichweite
128. Glossary

     Organization (schema.org)

     Organization is a schema.org type for describing a company or organisation in machine-readable form, with details such as name, logo, contact data and links to official social media profiles …

     glossar › strukturierte-daten › organization
129. Glossary

     PageSpeed Insights

     PageSpeed Insights is Google's free tool that analyses a given URL and shows its Core Web Vitals values, both from real user data where available and from a simulated lab test, along with co …

     glossar › web-performance-technik › pagespeed-insights
130. Glossary

     Passage Ranking (Passage Indexing)

     Passage ranking is Google's ability to identify and rank individual, clearly delimited sections within a longer page as relevant to a search query, even when the overarching topic of the pag …

     glossar › seo-content › passage-ranking