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111. Glossary

     Crawl Budget

     Crawl budget is the number of URLs that Googlebot can and wants to crawl on a website within a given period. It results from the crawl capacity limit (how much time and how many parallel con …

     glossar › seo-content › crawl-budget
112. Glossary

     Crawling & Indexing

     Crawling is the automated process in which search engine bots such as Googlebot visit web pages and follow links; indexing is the subsequent addition of the content found to the searchable d …

     glossar › seo-content › crawling-indexierung
113. Glossary

     Creator Marketing (Content Creator Partnerships)

     Creator marketing means paid, usually long-running partnerships with content creators – above all nano creators (roughly 1,000–10,000 followers) and micro creators (roughly 10,000–100,000 fo …

     glossar › content-marketing-redaktion › creator-marketing
114. Glossary

     Critical CSS

     Critical CSS is the minimal set of style rules needed to render the visible upper part of a page, loaded inline so the page appears styled immediately while the remaining stylesheet loads af …

     glossar › web-performance-technik › critical-css
115. Glossary

     Cross-Border SEO for DACH Expansion

     Cross-border SEO for DACH expansion is the technical and editorial optimisation of online shops for selling across borders between Austria, Germany and Switzerland. It covers correct hreflan …

     glossar › ecommerce-social-commerce-seo › cross-border-ecommerce-seo
116. Glossary

     Cross-Device Tracking

     Cross-Device Tracking is the practice of linking several devices – smartphone, laptop and tablet, for example – to one and the same person so that their entire interaction history can be ana …

     glossar › analytics-conversion-optimierung › cross-device-tracking
117. Glossary

     Cross-Selling & Up-Selling

     Cross-selling recommends complementary products alongside an item in the basket, matching accessories for example, while up-selling suggests a higher-value alternative that meets the same ne …

     glossar › ecommerce-social-commerce-seo › cross-selling-up-selling
118. Glossary

     Custom and Lookalike Audiences

     Custom audiences are target groups for social media advertising built from a company's own data, such as customer lists, website visits or interactions with a profile. Lookalike audiences ar …

     glossar › social-media-community › custom-audiences-lookalike-audiences
119. Glossary

     Customer Journey

     The customer journey is the full sequence of touchpoints and stages a person moves through — from first becoming aware of a need, through researching the options, to the purchase and beyond …

     glossar › content-marketing-redaktion › customer-journey
120. Glossary

     Customer Lifetime Value (CLV)

     Customer Lifetime Value (CLV) is the estimated total revenue or contribution margin a customer generates across the entire duration of the business relationship. It helps you align and prior …

     glossar › analytics-conversion-optimierung › customer-lifetime-value