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111. Glossary

     LocalBusiness (schema.org)

     LocalBusiness is a schema.org type used to mark up the core information about a local business – name, address, opening hours, telephone number and categories – in machine-readable form.

     glossar › strukturierte-daten › localbusiness
112. Glossary

     Location Page

     A location page is a dedicated web page for one particular company location or service area, with localised content, address, opening hours and often local customer testimonials – unlike a g …

     glossar › local-seo-sichtbarkeit › standortseite
113. Glossary

     Logo & Trade Mark Device

     A logo is the graphic identifier of a company, typically consisting of a wordmark (the styled name), a symbol, or a combination of the two. Its job is recognition rather than explanation: it …

     glossar › grafik-design-marke › logo-markenzeichen
114. Glossary

     Long-Tail Keyword

     A long-tail keyword is a longer search phrase, usually made up of three or more words, with lower search volume but clearer intent and generally less competition than a short head keyword. T …

     glossar › seo-content › longtail-keyword
115. Glossary

     Meta Description

     The meta description is an HTML element that summarises the content of a web page in one or two sentences and is often shown by Google as the descriptive text beneath the page title in searc …

     glossar › seo-content › meta-description
116. Glossary

     Micro-Conversions

     Micro-conversions are smaller intermediate steps on the way to the actual goal action (the macro-conversion), such as adding a product to the basket, subscribing to a newsletter or scrolling …

     glossar › analytics-conversion-optimierung › mikro-conversions
117. Glossary

     Microdata

     Microdata is a method of marking up web page content semantically, in which structured information is anchored directly in the source code using HTML attributes such as itemscope, itemtype a …

     glossar › strukturierte-daten › microdata
118. Glossary

     Minification (CSS & JavaScript)

     Minification is the removal of unnecessary characters – whitespace, comments, long variable names – from CSS and JavaScript files without changing their functionality, which reduces file siz …

     glossar › web-performance-technik › minifizierung
119. Glossary

     Mobile-First Indexing

     Mobile-first indexing means that Google predominantly uses the mobile version of a website's content for indexing and assessment, even for queries made on the desktop – a change Google compl …

     glossar › web-performance-technik › mobile-first-indexing
120. Glossary

     Model Context Protocol (MCP)

     The Model Context Protocol (MCP) is an open standard introduced by Anthropic in 2024 that gives AI models a uniform way to connect to external tools, data sources and applications, instead o …

     glossar › kuenstliche-intelligenz › model-context-protocol